Naam: Jolanda Boogaard
Leeftijd: 44 jaar
Functie: Office Management/financien/ondersteuning verkoop

Naam: Sanny Bijvoet
Leeftijd:  niet van toepassing
Favoriete feestdag: Pasen
Favoriet gerecht: allerlei soorten salades, Aziatisch, tosti’s  

Naam: Marja Baas
Leeftijd: Leeftijdsloos

Marja is de initiatiefneemster van Goodforall. Na de verkoop van een succesvol bedrijf wilde zij graag iets doen waar ze de kunst van bedrijfsvoering graag wilde combineren met het werken aan een betere wereld. Haar geloof: Iedere bijdrage telt!

Naam: Md Riajul Laskar
Beroep: Leather Designer
Leeftijd: 32

Naam: Abdul Raqib Molla
Beroep: Lederwaren vakman
Leeftijd: 28 +



Naam: Krishna Bose
Beroep:  Algemene assistent op de leerafdeling 
Leeftijd:  30 +

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Naam: Pauline de Visser
Leeftijd: ‘jong’ volgens mijn moeder, 'oud' volgens mijn kids, oftewel 47 jaar jong!

Go for 100% Fair trade, Eco and Design 

In 2007 Goodforall was founded by Marja Baas, who had a vision: a better world by producing products we use a lot. She started with Christmas gifts for companies to ensure she gained immediate volume. In the years which followed we grew to the organization we are today. Goodforall is combining designers and fair trade producers to create quality products which are on the road to being 100% fair trade, eco and design.

In 2011 we left the extensive product range behind us and continued with the three product lines which Goodforall has thus far developed: MYPAPERBAG, Patch8 and Allpure.

We have seen the products, visited the factories, and been there – anywhere from cotton farmer, to leather tanner to the manufacturers who create our products by hand. It has been a conscious decision to be 100% transparent so that we may share our experiences and expand. Co-creation: join us!

Goodforall consists of a small group of people, but we are lucky that we have a large group of loyal followers around us, who supports us, share our manner of thought and help to spread the word. We invite everyone to join us, create with us, stay informed, and inform others or merely to order the products. All of this is necessary to accomplish our goals – create as many new jobs as possible at the bottom of the pyramid*, where the need is the greatest.

Every step counts! We believe in empowerment to ensure people have the tools at hand to bring themselves and others further. Even if something is not yet perfect, every good step counts! It is our promise to continue our work and finally certify every step on the way. Imagine that everyone could make that step towards a better world, each in their own way. We are grateful every day for every step we can take. 

EMA chose a location with a great deal of unemployment in the countryside. It is located in Baripur, a village outside of Calcutta. Since the beginning of 1977, EMA is active in several areas such as education, improved working conditions, the environment, female participation, education, employment for the disabled and people who have no chance in the workforce. India differs greatly from our country. Furthermore EMA ensures that the production continues and that the products are of such a high standard that they compete with non-fair trade products.

Products are made with pride and love

You will notice our products are crafted with love. The people who make them are treated with respect and because of the cooperative form, everyone shares in the profit. This ensures happy faces and a commitment to produce quality products. These people sincerely want to be proud of their product.

Goodforall is fortunate to have been a regular guest in this wonderful workplace which is located in the center of a beautiful garden. We stay here and eat with the employees to ensure we have the opportunity to bond with them.

EMA produces the Patch8 series, and MYPAPERBAG Dark Chocolate and Blond. We are so proud and fortunate to work with this wonderful project and will do anything to ensure we can place a great deal of orders; and ensure many people receive an education and a career.

The ten principles of the World Fair Trade Organization (WFTO) are adhered to and hang in red letters by the entrance so that every employee is aware of them:

ONE: Create opportunities for economically disadvantaged producers

TWO: Transparency and accountability

THREE: Fair trading practices

FOUR: Payment of a fair price

FIVE: Ensuring no child labor and forced labor

SIX: Commitment to Non Discrimination, Gender Equity and Freedom of Association

SEVEN: Ensuring Good Working Conditions

EIGHT: Providing Capacity Building

NINE: Promoting Fair Trade

TEN: Respect for the Environment

www.emaindia.org